Graphic design · Paid social ads

Webinar Ad Series

Square ad creatives for a dog-behaviour webinar: two concept families, eleven variants, each leading with a different hook.

The brief

Promote a free live webinar about rescue dogs and breed myths, and give the campaign several distinct angles instead of one ad.

The approach

Family one asks a question every rescue-dog owner recognises, then answers it with a different visual hook: distance, commands, a stress gauge, the expert herself.
Family two takes on a breed myth with real dog photos, stamp graphics and handwritten labels.
Kept the brand green and magenta, one headline system and one webinar call to action across every variant.

The goal

Give the campaign enough distinct hooks for the strongest angle to win, while every variant still reads as the same brand and the same webinar.

The variants